David R.S. Palumbo
Mind Trick - Promotional Material
Promotional material for Mind Trick, a project using the Star Wars: Galaxy of Heroes assets to create an exploratory VR experience for EA. I modeled and rendered everything using Maya, and put the final touches on in Photoshop and Illustrator.
Mute Cities - Strong Work EP
Cover art done for my friends, Mute Cities. Their new EP, Strong Work: March 28th 2015.
THON: Help Kids Fight Cancer
This is the first edition of what will hopefully become a small ad campaign. The original photo was taken at the THON weekend event in February 2014. This ad was originally printed in the Pinstripe Bowl Magazine, released to 25,000 fans at Yankee Stadium in December 2014.
THON Alumni Mailers
Each year THON's Donor/Alumni Relations (DAR) committee sends out thousands of "Alumni Mailers." These postcards are meant to reach out to Penn State alumni for donations to the philanthropy. Recently, DAR's research has shown that targeted mailers, taking into account the graduation year of the alumnus, are most effective, as they can appeal to the different ways an alum may connect to THON.
kee Stadium in Decembe1) THON AppealThis card is sent to recent graduates: those who are likely remember and recognize THON as what it is today. The design is a less conservative than the others, and prominently features a photo of THON Weekend 2015.
1) THON AppealThis card is sent to recent graduates: those who are likely remember and recognize THON as what it is today. The design is a less conservative than the others, and prominently features a photo of THON Weekend 2015.
2) Emotional Appeal
This card targets older alumni who might have been been involved in THON less recently, when it was a much smaller organization, or just a dance marathon in a gym. But regardless, this demographic is most likely to have young kids of their own. With this card we want communicate the emotional impact of THON, though it doesn't hurt to have some THON or Penn State things in there as well, since this is a middle range alumnus.
3) Penn State Appeal
There are some Penn Staters who have never participated in THON, or perhaps have never even heard of it. These are most likely to be our older alumni. However, since Penn State is the largest active alumni network in the country, appealing to the PSU Pride in an alum can go a long way.
TAP System Branding
TAP is a piece of software currently being developed by SEALab for use by the United States Navy. The chess branding is meant to speak to the tactical nature of the program as well as hint at the military side. Included below are the logo, the circle brands, a letterhead, and a Maya-rendered logo medallion.
Don't Hold So Tight
A comment on intellectual property ownership and remix, ironically based on the work of Shepard Fairey, who found himself at the center of an intellectual property controversy with his famous poster for Obama's 2008 Campaign.